Orange “Kill The Bill”/”Bottle opener” Campaigns
Internal campaigns for a leading cellular provider.
The “Kill The Bill” campaign encouraged Orange employees to move customers away from paper invoices to a web-based solution.
The “Beer Bottle” campaign: Orange employees found a Guinness bottle on their desk, with this flyer on its neck: “In Dublin you won’t need to look for a bottle opener”. The back detailed an incentive program with a trip to Dublin as first prize.